Yahoo! new privacy control tool, Pipes

Besides Yahoo! Pipes – currently the best free tool to “aggregate, manipulate, and mashup” web content - Ad Interest Manager (mentioned in this article from AP) is another interesting product from Yahoo this year. Google and Microsoft probably will launch their offerings soon.

…The new tool allows consumers to see a summary of their online activities, including a list of the Web pages they visit and online services they use, such as e-mail and personal finance channels. It also lists a consumer’s areas of interest, with categories such as consumer packaged goods, debt consolidation and automotive.

Consumers can modify their preferences and decline particular types of targeted pitches. It also lets consumers turn off targeted advertising altogether with the click of a bright yellow “Opt Out” link.

Users won’t be rejecting ads altogether, though; at most, behaviorally targeted ads would be replaced with others that aren’t tied to personal surfing habits.

…The rollout of the new tool follows last week’s launch by the Interactive Advertising Bureau of an online campaign to educate consumers about how Internet advertising works. The IAB represents many leading Internet publishers and digital marketing services, including Yahoo and Google Inc.

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